Created strategy for start-up Theatrics' pivot into broadcast market, landing marquee client and leading development of new self-service platform. <Details>

Developed & launched new accelerator for start-ups in the entertainment and media industries. <Details>


Secured $5m in sponsorships and 1,000 companies for a world-class digital content R&D Lab. <Details>
Negotiated more than two dozen deals valued at $100 million. <Details>
Created social media program that increased fan base by 2000% and covered staff costs with new ad revenues. <Details>
Doubled value of major Hollywood movie database by redesigning production and distribution system. <Details>
Designed  $2m digital preservation and distribution system for of 3200-hour video archive. <Details>



Downloads about my work:

WALL STREET JOURNAL coverage (download - 247K) - The AFI Digital Content Lab, launched by AFI and Intel, was a unique collaborative content R&D organization which produced a crop of new functioning applications each year. This article reviews one year's crop, published as part of a special pull-out section of the Wall Street Journal timed to coincide with the annual Consumer Electronics Show.

INTERACTIVISTS article (download - 135K) - CURRENTS Newspaper, which covers public broadcasting affairs, invited me to write an article pegged to the launch of another year's edition of the Enhanced Television Workshop, the forerunner of the AFI Digital Content Lab. I focused upon the people involved in the work of the Lab -- for whom I coined the phrase "interactivists."

CASABLANCA digital prototype (download - 1.5M) - The National Endowment for the Arts funded a ground-breaking prototype of a "Digital Critical Edition" of CASABLANCA, the cherished movie classic, created by Georgia Tech and AFI. This lavish article in the NEH's "Humanities" Magazine outlines some of the issues and challenges involved.

AFI White Paper by Microsoft (download - 2.5M) - I managed a long-term relationship between AFI and Microsoft, the world's largest software company. This brochure, commissioned as a White Paper, highlights some of the interesting projects we created during this period of MSFT sponsorship, some based upon MSFT technologies and platforms.

Videography article.pdf (download - 263K) - "Back in the Movement Again" is an article I wrote for VIDEOGRAPHY Magazine in the early 90's, shortly after I launched the AFI-Apple Computer Center. I was struck by how similar the passionate fervor of these computer geeks was to the feelings I had as a young independent film/video activist.

NICK DEMARTINO - RESUME - (download - 57K) PDF copy of Nick DeMartino's CV.

Links to Past Work:

NY Times Coverage of the AFI Digital Content Lab An excellent overview of one year in the life of the AFI program. 

LA Times Editorial about AFI Digital event This link provides a summary, giving a flavor of the conversation.

ITVT Interview ITVT's Tracy Swedlow interviews Suzanne Stefanac and me about the AFI Digital Content Lab shortly after she became the program's third director. home page I launched AFI's website in 1995. In 1996 we started streaming video with the premiere of Charlie Chaplin's THE RINK. Today's version is filled with video.

Links to Books and Studies I've written:

A PUBLIC TRUST Report of the Carnegie Commission on the Future of Public Broadcasting, which I co-authored.

KEEPING PACE WITH THE NEW TELEVISION The ground-breaking study of how new technology could have saved public media.

THE CASE FOR INDEPENDENT TELEVISION A speech I gave summarizing my report advocating the creation of a "Center for Independent Television," charting the formation of what became the Independent Television Service (ITVS), America's principal funder of independent voices on TV.