“”, the highly anticipated sequel to the hit web series “” launched on the web this week with a new, interactive twist: fans can create their own characters who interact directly with the storyline, thanks to the collaborative storytelling platform. More than 100 Personas were created on Sanditon’s Theatrics site in the first 24 hours after launch, thanks to the huge and very involved fan base of the Bennet series.
Join the show to create your own Persona and learn more about how the Theatrics platform is helping this team of 21st Century storytellers bring their fans into their story world. The story’s home page is here. Pemberley Digital, the company producing both projects, selected to provide a new component to their newest transmedia experience, complementing story and interaction on popular web platforms such as , , , and .
Key to the Sanditon strategy is the formulation of their Theatrics site’s value for audience engagement. The overall storyline calls for residents of the town of Sanditon to “ beta test” a new type of online video software called Domino. The Theatrics site is where that “test” is being conducted, allowing fans to create their own characters and interact directly with the storyline in a completely new interactive experience.
Over the next four months the Sanditon content creators will use Theatrics tools to:
- manage the characters created by the fans
- download fan videos to share socially and for compilation edits
- send “Calls to Action” to accounts that have created personas, so they can help drive the story forward
- connect the Theatrics experience to the other social platforms where the story is also unfolding in other forms
If you have questions about how to use Theatrics.com for your project during this beta test period, please feel free to contact me at email@example.com