Navigation
NICKDEMARTINO on Twitter
PAST BLOG POSTS
search

DIGITAL MEDIA FROM THE INSIDE OUT: My focus is digital content -- production, distribution, collaboration, innovation, creativity. Some posts have appeared across the web (HuffPo, Tribeca's Future of Film, The Wrap, MIPblog, etc.). To receive these posts regularly via email, sign up for my newsletter here.

Entries in CFC (3)

Monday
Jun132016

Looking for Community Partners for 'Pulse on VR' survey

My clients at the CFC Media Lab recently launched with OMERS Ventures and a host of partners, a study focused on the VR ecosystem in Canada and California. Titled Pulse on VR: A Workflow and Ecosystem Study, the study aims to identify the key players in this emerging industry and the primary workflows used to bring Virtual Reality (VR) to users. 

Click here to view and take The Survey

Click here to learn more about the study and to view the Press release

We would like to invite relevant organizations to become Community Partners of Pulse on VR. What this partnership entails is quite simple:

What you get:

  • Participation for your membership and stakeholders in a wide-ranging VR ecosystem study that will help put them on the map
  • Early access to findings of Pulse on VR
  • Early access to register for our new VR News Aggregator site called VIRTUAL REALITY PULSE 
  • Logo recognition as a Community Partner on most collateral materials, but most notably on the Pulse on VR website where we will publish an interactive map and/or visualization of our findings (Fall 2016)
  • Invitation to Pulse on VR events and launches

What we need:

  • Call to action email or campaign to your stakeholders and members to complete our Pulse on VR survey
  • Call to action social campaign to your followers to complete our Pulse on VR survey
  • Your LOGO
  • Information for at least 2-3 members of your organization so we can invite them to our events

If you are part of an organization that represents VR Content Creators and/or VR Technology Companies and think you would like to be a Pulse on VR Community Partner, please send me a note, and I'll set up a call with CFC chief digital officer Ana Serrano, who is spearheading this effort. 

 

Thursday
Mar202014

Wearable Apps: Event in SF

I'm excited to share news of an event coming up on March 27 in San Francisco -- a showcase for the latest new apps built expressly for wearable tech devices (such as 'smart glasses'). Wearable tech is the next frontier of mobile media, offering intriguing opportunities to create useful and delightful experiences with entirely new form factors. 

The developers you will meet and the work you will sample has been created within a new business accelerator targeting wearable tech applications, a collaboration between the Canadian Film Center's ideaBOOST program and Bay Area start-up Mind Pirate, two of my clients. 

It would be great to see you at the event  in San Francisco. To RSVP click http://bit.ly/NTx4rP . For further assistance, ping me or Alison Hoy at the CFC <ahoy@cfcmedialab.com> Feel free to forward this invitation to colleagues whom may be interested in wearables, as well.

Wednesday
Oct022013

The Coming of Wearable Computing Content

It's disconcerting now, going to some tech-centric event where a handful of folks are sporting Google Glass (and fending off the curious), but in a few years, we'll get used to (and wear) a slew of new computing devices coming onto the market -- not only eyewear, but watches and who knows what else. 

What will the killer app be for tech-powered eyewear? To date, most attention has been paid to video, in part because the market is just emerging and developers haven't applied their ingenuity and genius to the new form factor. (There are lots of accounts from those among the select Glass users, my favorite being from novelist Gary Shteyngart in The New Yorker.)

But here's a safe bet: games will be very, very popular, just as they are on mobile devices, laptops, desktops.. hell, people just love games.

Google Glass is in the early stages of defining the user experience and engagement structure of the platform, which includes head movement, voice commands, and earpiece touching. Oh, and lest we forget, the experience is inside the real world, so it's 3-D. 

So what happens in a game when you add all of those variables, especially when most game developers, even on today's sensor-rich iOS and Android devices, do not take advantage of many of the functions that they could use to create unique gaming experiences?

We are about to find out with the announcement of a new games production lab focused on next-generation wearable tech devices like Google Glass. 

Toronto-based Canadian Film Centre (CFC) and Menlo Park CA-based Mind Pirate have teamed up to create the ideaBOOST/Mind Pirate Production Lab. The Lab will recruit North American developers of games and other interactive content during a three-month boot camp, the results of which may be published and brought to market as early as Q1 2014.

Mind Pirate is a start-up focused on multi-platform game development and has created a next-generation game platform, Callisto, to create products for mobile wearable devices, like Google Glass.  Callisto does not release publicly to third parties until 2014, making ideaBOOST/Mind Pirate Production Lab program participants among the first in the world to get their hands on this next-generation technology.

Mind Pirate is headed up by my old pal Shawn Hardin, a serial entrepreneur whom we recruited to serve on the Advisory Board of the CFC's new digital media business accelerator called ideaBOOST. Synergy ensued as he and his team connected and brainstormed with Ana Serrano, CFC Chief Digital Officer and the visionary behind ideaBOOST. You can read their quotes in the press release here.

Mind Pirate and its investors are betting on their platform called Callisto which they believe will be a game-changer as the market's first and only tightly integrated client-side and server side game-focused platform that supports leading mobile devices with a special emphasis on so-called 'wearables'. It enables developers to create content and experiences that merge the virtual and physical worlds by taking advantage of the native capabilities of the underlying hardware while creating a consistent experience across different devices, including iOS and Android.

Interested parties can start submitting applications on October 2, 2013 by visiting ideaboost.ca/mindpirate. The application deadline is October 22, 2013 at 11:59 p.m. PST. The program will begin November 20, 2013 at the CFC headquarters in Toronto.

Disclosure: I am a senior advisor to the CFC and ideaBOOST.