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DIGITAL MEDIA FROM THE INSIDE OUT: My focus is digital content -- production, distribution, collaboration, innovation, creativity. Some posts have appeared across the web (HuffPo, Tribeca's Future of Film, The Wrap, MIPblog, etc.). To receive these posts regularly via email, sign up for my newsletter here.

Entries in business (4)

Sunday
Jan152012

Week's Best Posts in Transmedia, Film, Tech, Biz & More

A few months back I began curating my favorite tweets, posts, and links at the end of each week in a feature I call "Nick's Great Information Friday" -- NGIF as a kind of lame play on the TGIF abbreviation we all know and love. Problem is: it's too hard to predict how busy my Friday's may be, as was the case this week. So in the future, watch for my weekly roundup sometime between Friday and Sunday. Or simply subscribe to my newsletter and get the posts in your email in-box. 

It was a very busy news week, what with CES, the Oscar race, and the usual slice of tech squabbles. I focus upon links that offer context and understanding, though occasionally you'll find some flat-out news that I think shouldn't be missed. Enjoy!

DIGITAL BUSINESS 

  • I started the week in Orlando with a speech to a group of local television broadcasters, blending some futuristic projections about the way we will be viewing TV along with practical suggestions to counter "disruption." Here are the slides with notes, should you be interested. 
  • It was CES Week, and there was LOTS of "news" about various gizmos and trends -- yes, LOTS. I was interested to see the continued evolution of the studio's movie locker project UltraViolet, including a deal with Samsung that could be significant, and this one on the Panasonic deal. And this one about the deal with Akamai.
  • Marshall Kirkpatrick outlines the implications of the recent deal between Facebook and Politico that will track mentions of candidates from the social website.
  • "Network" is a beautiful piece of motion graphic film that illustrates some disturbing stats about how carriers amass and resell our vast data trails without permission. I tackled the topic in a recent post entitled "The Virtual Self."  

Click to read more ...

Friday
Nov112011

• Introducing #NGIF: Nick's Great Information Friday

One of the first widespread uses of the #hashtag convention on Twitter was #FollowFriday, a goofy, but effective way to spread the love all over one's favorite fellow "tweeps." Kind of a #TGIF for the twitterati.

In tribute to this enduring social media meme, I'm starting #NGIF, or Nick's Great Information Friday, in which I shall review my favorite tweets of the previous week.

Why?

Well, mainly because it’s so easy to miss the good stuff. Services like Twitter, Facebook, Google+ and other social networks are "life streams” – you must be on the shore watching as the information flows by.

Twitter and the others offer filtering systems that help (Lists, Circles, etc.). Even better  third-party tools automate curation and discovery in useful ways (Summify and Zite are my current favorites. And of course, we all subscribe to newsletters to get information shoved into our crowded in-boxes.

Which brings me back to #NGIF, my humble attempt to call your attention to some interesting items to chew over after a busy week. 

Transmedia & Story Telling

It’s only natural that transmedia storytelling was on my mind this week, since I attended two events (#DIYDAYS and StoryWorld Conference), and posted my thoughts as “Stories and Worlds: What the Transmedia Movement has to Teach… (and to Learn)” which appeared here on my blog and was published today on Tribeca’s Future of Film

I also learned a lot from Dan Levy’s coverage of #swc: “Finding the Story: Five Lessons from StoryWorld 2011

Brian Clark, who was everywhere at #swc, began a series of posts this week on transmedia business models at Henry Jenkins’ blog to spark a debate among practitioners about how to use lessons from past movements to move beyond what he calls the “patronage” model. This post will become more valuable over time, so bookmark it. I have.

Along the way, as is often the case, I turned to Quora during the course of my writing, only to discover a really interesting thread called “Storytelling: How will the craft of storytelling change in the future? 

Social Media

I was preparing a presentation to a group of college film and television professors about the future of television this week and, like many pundits, used the phrase “the social graph,” which is how Facebook describes the extended grid of people and brands generated by your voluntary associations and behaviors. No wonder this post on the Pinboard blog by Maciej Ceglowski stood out: “The Social Graph is Neither."

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Monday
Oct252010

• TIPS on how to Moderate a Conference Panel, Pt. 2: TELLING THE STORY

 

Part 1 of my post on How to Moderate a Conference Panel focused on steps you might take prior to the day of the panel session itself -- recruiting speakers, communicating with them, extracting the information you need, planning and running a conference call, and the like.

Part 2 focuses on some techniques and insights aimed at conducting the session itself. We've all experienced bad panel sessions. Nine times out of ten, the problem is with the moderator who is either too lazy to shape the experience on behalf of the audience. He may be a superstar figure within the industry, and is just too busy to prepare. Or perhaps it's the all-too-common assumption that the attraction is the speakers, and the moderator's job is to "let them speak." Au contraire. The moderator's job, in my opinion, is to craft a story out of the bits and pieces of talk and presentation that fill the typical 60 to 90 minute conference panel. How?

Moderator as Narrator. I used to make documentary films, most of which were of the “verite” style in which the story unfolded without a narrator. This is hard to do well. The audience likes some help. This is also true at conferences, where, let’s face it, the audience may be paying even less attention to your  content than they would be at a theatre. Just as the narrator is a guide for  the documentary audience, providing context, information, and moving the story along, so too is the moderator the guide for the conference panel audience. It’s true, the “story” is rarely as dramatic or compelling as a film or a novel. Often a conference topic will focus on the nitty-gritty business of our field. But there is a “story” in every panel, if you look for it. And by doing so, your audience will think you are brilliant. How? Here are some simple tips:

  • Tell them what your panelists are going to say, remind them each time a new speaker begins his/her presentation, summarize what was just said, and wrap up the story with a personal lesson you have learned.

Note: This is my reinterpretation of a tip I got a long time ago when I started moderating panels at NATPE — the National Association of Television Programming Executives. Back in the day, if you were on a NATPE panel, you received “The Really Useful Hand-Dandy Moderator’s & Panelist’s Handbook.” Beth Braen, NATPE’s Senior Vice President Marketing, told me this morning that NATPE plans to update the handbook and post it to their online speaker and FAQ sections.  Some other tips:


Start on time, end on time.  On the day of the panel, whether you have a pre-panel gathering or not, it is your responsibility as the moderator to get people on the platform, ready to start on time. This is a courtesy to the audience, and will make you popular with the conference coordinator, too! If you have a latecomer on your panel, tough noogies, start anyway.

Introductions. Introduce yourself quickly, and then your panelists, using a simple title and then adding what each speaker will focus upon. This is the beginning of your narration. (Do NOT repeat what may already be printed in the conference brochure.) 

Timing. You’ve already decided in advance the maximum amount of time each speaker has been allotted. You may reiterate this in your remarks, so the audience knows what’s coming, and as a reminder for each speaker. Keep a stop watch (which most phones have now) going, and be firm about ending each segment.

Moderator Questions. As each speaker goes through their shtick, formulate a question or two, derived from what they actually said. Make notes! What is missing? What should they be covering? What are the implications? Did they make news in something they said? By customizing a question tailored to each speaker, you help the audience understand their unique contribution, and also avoid that dreaded panel process of going down the row with the same question. No question needs five answers. Sometimes two or more panelists are on different sides of an issue. This gives me a chance to let them mix it up directly. Key point here is: tailor and focus your questions.

You’re a surrogate for the audience. Another role you play is surrogate audience member, especially true with a big audience. I will often ask for a show of hands at the beginning of the session to help my speakers (and myself) understand the types of folks in the audience. The focus of your questions will be quite different, for example, if the majority of attendees are producers, or engineers, or lawyers, or investors. Etc.

A note about self-promotion. Nobody speaks at an industry conference with entirely altruistic motives. We all want to bring attention to ourselves, to our companies, to our product or service. As moderator, you can help your speakers to achieve this goal by impressing upon them how truly dreadful a panel can be when its members do nothing but sell and promote. You are indeed the stand-in for the audience, which can tolerate only slight commercial crapola before they will rebel, often by getting up and leaving. Unless your speaker is making a newsworthy announcement about his/her company during your panel, the focus should be on the TOPIC.

As a reward for your panelists’ good behavior, the moderator can use cleverly worded questions to allow panelists to shine. For instance at my Digital Hollywood panel, as I went down the table with my customized question, I also invited each speaker to provide a “success story” that one of their clients, customers, or users had experienced. This provides good, user-oriented information while still highlighting the value of each speaker's company.

Audience Q&A.  You’ll want to wrap up your own questions and the panel discussion in time for audience questions, as well as a final summary. Don’t cheat the audience. They are paying (usually) and they rightly expect to have some chance at access to your experts.  That said, it’s also true that not all audience questions are worth answering. Regardless of the “quality” of the question, you can control the flow of the discussion by restating or simply repeating the question, and then directing it to a panelist to answer. If you’re good at it, you can make a weak question better than it is.

You must be vigilant in managing the Q&A. Don’t let people make speeches — cut them off politely. If the question is not directed at a particular person, after you summarize it, you should pick a single person to answer, using your intuition and sense of fairness. As the end approaches, warn the audience that you have time for one or two more questions.

Summarize. In my experience, the summary you provide for the panel will make it more memorable than any other single action. You help folks remember what happened, validate the speakers' contributions, and, most importantly, finish off your narrative -- complete the story. You also demonstrate a degree of mastery that will stick in the minds of many.

Your task is to compose and deliver a distillation of a session (maybe 60-90 minutes) in real-time. This is challenging, because you're busy the whole time. I find that the easiest way to summarize is simply to personalize your response. As the audience surrogate, share what you heard, what you learned, and why it’s important to the field. A sentence or two for each speaker will suffice. What’s more important is your conclusion, delivered with conviction that the experience you just shared was valuable.

Thank you’s.  BTW, I send an individualized note to each speaker on my panel, and anyone who helped me with the logistics, as well as the conference coordinator. Sounds corny but it's usually appreciated.

In closing, I return to the hotel lobby with my two friends. After tossing about our opinions on moderating panels, I got ready to leave, but was stopped by Ms. Parker’s one liner: “I’ve mastered the art of moderating panels. Now I have to master the art of getting paid for it.” It’s true, this is one thankless task. We do it to maintain our profile within the industry, to create visibility for ourselves or our companies, to get clients, and, sometimes, to learn about a new subject. But we don’t do it to get rich.

“That’s called ‘facilitating,’” said Ms. Tamer, my other friend. “People hire facilitators, not moderators.” That’s a subject for a future post. 



Monday
Oct252010

• TIPS on how to Moderate a Conference Panel, Pt. 1: PREPARATION

Nick DeMartino's tips on how to moderate a conference panel, especially when you don't know the speakers.

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